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Steering Committee

The Forum's constitution was established with the approval of Westminster City Council in 2014 and has been modified subsequently with the approval of the Forum members. The Constitution includes information and procedures regarding the election of Forum members to the Steering Group which currently comprises four Business and four Resident members, and up to four Community members. Chairmanship of the Steering Group rotates between the membership categories. Our three local ward councillors are invited to attend Steering Group meetings as observers. 

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Jeremy Bishop, Chair (Resident) 

In 2009, after many years running public and private companies around the world, 

Jeremy relocated from California to Mayfair, where he and his wife have owned a home since 2005. Attracted by Mayfair’s central location and the quality of life that it offers, Jeremy enjoys London’s theatres, opera houses, galleries, parks and museums. His connection to London extends to the City, where he is a Liveryman of the Worshipful Company of Spectacle Makers.

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Jace Tyrrell, Vice Chair (Business) 

Jace is Chief Executive of New West End Company, a leading business voice for London’s West End, representing the people and organisations behind the world’s largest retail destination. It delivers management and marketing services to over 70 streets within London’s retail heartland including Bond Street, Oxford Street and Regent Street. 

Previously, Jace was Executive Director of the City and Westminster Property Associations. The two organisations represent the commercial real estate industry in Central London. 

Jace is a graduate in Business Administration and is currently undertaking the London Business School – Global Leadership Programme. He spent his earlier career at South Bank Corporation in Brisbane and the Sydney 2000 Olympics.


Keith Bailey, Secretay (Business)

Keith is a chartered surveyor and has been working in Central London since 2001, most of this time in Mayfair. The last five of these years have been spent as Director within the Grosvenor Estate which has been split between three years as head of the investment team for the London Estate and the last two years leading the Mayfair team as the Mayfair Director. In this role, Keith and his team are responsible for managing Grosvenor's Mayfair Estate and working towards realising their London Estate's 2035 Vision.

Keith feels that Mayfair's soul and character is both unique and very special and should be both protected and celebrated. There is a large amount of pressure for change in this era of Mayfair's history derived from London's growth and changing lifestyles trends. Keith recognises that the role of the forum is extremely important in hosting a balanced and fair discussion between those who live and work in Mayfair.

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Bob Dawson, Treasurer (Business)

Bob works for The Crown Estate which he joined in 1989 and is currently the Head of the Regent Street portfolio.

A chartered surveyor and member of BCSC, Bob is responsible for delivery of the Regent Street portfolio's day to day business plan objectives, reporting both to The Crown Estate and investment partner Norges Bank Investment Management. The partnership portfolio is valued at over £5 billion.

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Diana Dennis (Resident) 

Diana Dennis has been a full time resident of Mayfair since 2004.

After her husband’s death in 2007 she retired from her private practice as a Jungian analytical psychologist, and studied for an MA at City University in Creative Non-Fiction writing. Her memoir was self-published in 2015. She then became involved in local affairs and is on the Committee of Grosvenor Chapel. She helps run a monthly group for Alzheimer’s sufferers and their carers, which has the unusual title of ‘Hymns and Pimms’. She is co-vice chairman of the West End Ward of the Conservatives.

She was persuaded to stand as Residents representative for the Steering group of the Mayfair Neighbourhood Forum in April 2017. What drew her in was concern about the commercialization of the street where she resides. She feels the residents who would be unlikely to attend any meetings, particularly those living in Social Housing, need a voice.


 Marie-Louise Burrows (Resident)

Biography coming soon…










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Fr Dominic Robinson (Community)

Fr Dominic Robinson, SJ is superior of the Mount Street Jesuit Community, a Roman Catholic community of 21 priests and brothers who, together with about 50 staff working in the buildings around the complex of 114 Mount Street, run the vibrant city centre Church of the Immaculate Conception, Farm Street, and the Mount Street Jesuit Centre, which offers adult education, spirituality and volunteering opportunities to allcomers. Welcoming up to 3,000 visitors each week Farm Street and the Jesuit Centre is a place of hospitality and engagement in the heart of Mayfair to residents and businesses and provides services to the homeless and refugees. Fr Dominic has lived and worked at Mount Street since 2008. He also teaches Theology at Heythrop College, University of London, and is ecclesiastical assistant to the charity Aid to the Church in Need, who provide assistance to Christians and others deprived of freedom on religious grounds, especially at present in the Middle East.

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Fr Richard Fermer (Community) 

The Rev’d Dr Richard Fermer has been Priest-in-Charge of the Grosvenor Chapel, in the Parish of St George’s Hanover Square, since 2012. He has led the Chapel into greater outreach to the local community, putting on events for local people in Mayfair (the Chapel helped create the Mayfair Community Choir, supports the Mount Street Gardens Summer Fair and much more) and has developed specific programmes such as “Hymns & Pimms” for those living with dementia and their careers, and “The Thursday Lunch Club” for homeless people. 

As a member of the Steering Group, Fr Richard has been keen to encourage the articulation of the voice of local residents, and has helped broker meetings between the various residents’ groups and the Chair of the Mayfair Neighbourhood Forum. 

He was instrumental in pushing for the recognition of other stakeholders in the Forum, beyond residents and business people. Mayfair has schools, churches, a library and other community organisations, which do not neatly fall under the binary categorisation of “residents” or “business” as propagated by WCC. As such, he passionately believes in the coming together of all these stakeholders in the Forum and the genuine task of mutual listening and comprehension.

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Sandeep Bhalla (Business)

With over 24 years of experience working with 5 Star luxury hotel properties in India, Dubai and London, Sandeep is now General Manager of The Connaught in Mayfair, which he joined as Hotel Manager in 2018. Before arriving at The Connaught, he worked at sister hotel The Berkeley in Knighstbridge, which he joined as Director Food & Beverage in 2007. He was promoted to Hotel Manager of the property in 2012. Prior to joining Maybourne Hotel Group, Sandeep was part of the pre-opening team of the Burj Al Arab in Dubai.

Sandeep is looking forward to being a part of the Steering Committee and working along the other members on the future developments of Mayfair.

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Kate Goodwin (Community) 

Kate Goodwin is Head of Architecture and Drue Heinz Curator at the Royal Academy of Arts, London where she is responsible for architecture exhibitions and events and as well as the Royal Academy’s creative programming activities. Having initially trained as an architect, she has moved into the cultural sector and has curated numerous exhibitions including Sensing Spaces: Architecture Reimagined, (2014) at the Royal Academy and New British Inventors: Inside Heatherwick Studio, which toured East Asia (2015-16) for the British Council. She was awarded a RIBA Honorary Fellowship in 2016 in recognition of her contribution to the architectural profession. 

She has been involved in creating public debates and programming relating to Mayfair for over 5 years, including an ideas project called Re-imagining Mayfair that sought creative ways of addressing the public realm. She sits on the Board of the Mayfair Art Weekend and has directed the RA's festival programming for the past 4 years as part of the Weekend with the express interest of attracting a wide audience to the neighbourhood to celebrate the creative and cultural wealth of Mayfair.

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Gordon Morrison (Resident)

Gordon has spent most of his career in the construction industry covering a wide spectrum of activities including maintenance and development. The company which operated across the UK and internationally floated on the Stock Exchange in 1996. Since selling his construction business in 2001 he has built up a large farming enterprise and property and investment portfolio. In addition to his business activities he has chaired a number of charities both at home and internationally focusing on childhood cancer and has been a Governor of the University of Hertfordshire from 2006 until 2018.

Planning & Public Realm Sub-Committee                                 

Jeremy Bishop, Chairman (Resident)                                                                                 

Nigel Hughes (Leader)

Bob Dawson (Business) / Keith Bailey (Business)                                                                                                         

Marie-Louise Burrows (Resident)

Kate Goodwin (Community)

Giles Easter (Business)

Marketing Sub-Committee

Jace Tyrrell , Chairman (Business) 

Elizabeth Attew (Community) 

Robin Black (Resident) 

Adrian Day (Community) 

Diana Dennis (Resident) 

Richard Fermer (Community) 

Peter Wetherell (Business)